Out of all the online stock brokers, Zecco is unquestionably one of the most innovative. First of all they shook up the market by offering free stock trades to it's customers (as well as low costs for options trading) and then it decided to enter the lucrative forex market as well with Zecco Forex.

As a result of this move into the forex industry, it will be interesting to see if other brokers go down the same route. After all in this current economic climate, despite the recent recovery in share prices, you could argue that there's just as much interest in currency trading as there is in share trading at the moment so why not enter both markets?

I guess time will tell whether Zecco successfully generate some meaningful profits from this new venture, but they, along with other traditional share brokers who decide to do the same thing are at an advantage because they already have an established list of customers who can they can market their forex service to.

It's certainly an interesting move by Zecco but whether it marks the start of a new trend remains to be seen.